Situational Crisis Communication Theory and the Use of Apologies in Five High-Profile Food-Poisoning Incidents

This article examines the role that apologies play in situational crisis communication theory (SCCT) and focuses on a number of recent food-poisoning incidents. The article first establishes the importance of trust to firms with a marketing orientation, and the harm that comes when that trust is lost. This is followed by an overview of apologies versus pseudo-apologies and how both factor into the principles of SCCT. Finally, examples of five high-profile apologies related to food-poisoning incidents are provided and the way that the principles of SCCT were applied in each instance, along with the outcome, is explored

Examining the Language of the Christian Business Academy

The Christian Business Academy Review (CBAR) has now been in existence and published for eight years. This article examines the content and offers descriptive statistics regarding the mechanics of articles appearing within it. Comparisons to a secular counterpart are also included to ascertain how closely the two align and whether there is a need for this publication or not

The Tyranny of Metrics: An Overview

Muller, J. (2018). The tyranny of metrics. Princeton: Princeton University Press. 978-0-691-174952, 240 pp, https://press.princeton.edu/titles/11218.htm

Faith Integration in the Classroom: A Plural View

The topic of faith integration has been of interest to the higher education community for almost two centuries. Ten professors from ten different business schools collaborated during a Best Practices in College Teaching course to discuss faith integration, its importance in Christian universities, and ideas on implementation. Their writings on the topic were combined to form a guide to operationalizing faith integration. The resulting article seeks to demonstrate the imperative nature of integration within religious universities, focusing on schools of business. Practical ways of incorporating faith are also discussed, including three dimensions of integration. Assessment ideas and project proposals are included as well to aid professors in implementation

Imagining 2030: Preparing for What Comes Next

A review of: Guillén, Mauro F. (2020). 2030 : How today’s biggest trends will collide and reshape the future of everything. St. Martin’s Press.  978-1-250-26817-4, 280 pages Uldrich, Jack. (2020). Business as Unusual: A Futurist’s Unorthodox, Unconventional, and Uncomfortable Guide to Doing Business. River Grove Books. 978-1-63299-309-0, 130 page

Endings

Manuscript Guidelines and Revieww Boar

Letter from the Editor

Admittedly, I may be a bit biased, but I think the collection of articles in this issue of the Christian Business Academy Review constitute the best in the eighteen-year history of the journal. There is so much more to being a professor than chalk-and-talk, and the authors whose works were accepted this year provided a wide-ranging look at many aspects of the profession in and beyond the classroom. As you look at what follows, I hope you will agree

Accreditation on the Edge: An Overview

Book review, Phillips, S., & Kinser, K. (Eds.). (2018). Accreditation on the edge: Challenging quality assurance in higher education. Baltimore: Johns Hopkins University Press